Thursday, January 28, 2010

01/26/10 - Affiliate - Markus May - Eckhart Kolak LLC - How To Prepare Your Business For Sale

Hosts: Leo Wisniewski, Lauren Milligan and Jeff Bishop

Guests:

Markus May of Eckhart Kolak LLC

Leo Wisniewski

  • Leo talks about the topic "Relationship Marketing - More Important Than Ever During a Recession" based on the article from the Wall Street Journal last January 12 entitled "Firms Hold Fast to Snail Mail Marketing"
  • A survey was conducted with 3 companies which usually spend a significant amount of money to connect with customers sending out special offers
  • After the company decided to stop sending out the letters and emails to customers to save more money, they noticed a 25% drop in their in orders versus the previous year
  • The president of the company admitted they committed a mistake
  • According to customer feedback, customers not only appreciate, but were also relying on those cards and letters to serves as reminders to place new orders or renew memberships
  • To rectify the mistake that they did, they sent out a huge post card campaign by the last part of the year and their sales turned around
  • According to the article "Just doing the old boiler plate mass advertising is not what this is about". The key is one-on-one mailers, finding a way to quickly and easily send out a personalized mailer. Something specific and unique for the person you are sending to.
  • SendOutCards post cards is one way easy and personalized way of keeping in touch with your customers and is only about $.60
  • Leo's Segment Playback
    (just click on Leo's Segment Playback to hear Leo's archived program!)
  • Download Leo's Segment
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Lauren Milligan
  • It's Lauren's mailbag day! She tackles audience questions, such as, "How can I get my spouse to be more active in his/her job search?" and "I'm having a problem convincing interviewers that I'm the perfect candidate, even though I know I am!" and "How can I personalize my resume so that it stands out from the others?"
  • Lauren's Segment Playback
    (just click on Lauren's Segment Playback to hear Lauren's archived program!)
  • Download Lauren's Segment
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Jeff Bishop

  • Jeff continues his discussion about SOCIAL MEDIA: Pillar #3 "Content as Lead Generation" and Pillar #4 "Social Networks and Networking"
    He announced a SPECIAL PROGRAM for "Livin' the Dream" Listeners
    "SOCIAL MEDIA PRO Group Coaching"--$495 value for $395
    Start Date THU FEB 4 9AM to 1oAM CST
    Interactive Virtual Webinar Format
    To receive your discount, use code: ltdlistener
  • Jeff's Segment Playback
    (just click on Jeff's Segment Playback to hear Jeff's archived program!)
  • Download Jeff's Segment
    (Right-click "Download Jeff's Segment" and then click "Save Target as...")
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Thursday, January 21, 2010

01/19/10 - Affiliate - Mike Peters - Profit Focused Principles

Hosts: Leo Wisniewski, Lauren Milligan and Jeff Bishop

Guests:

Mike Peters of Profit Focused Principles

Leo Wisniewski

  • Leo talks about the topic "Business Search - How do I find the right business for me?"
  • With unemployment rate over 10%, more and more people are getting serious about leaving the corporate business and possibly having their own business
  • Do not focus on one area if your are looking in getting into a business. Go wide and explore all options that you can in business ownership
  • Exploring business ownership is much different than a job search
  • There is a world of possibilities in business ownership.From personal experience, success does not come from doing the same job that you've done before
  • Most of the time, getting into a business where you have a lot of industry experience can actually hold you back especially in franchise situations
  • Success comes primarily from finding an opportunity with good demand for the product and service
  • Step 1 - Find something that has proven demand in the market
  • Step 2 - How you are going to be successful is going to come from your commitment to learn that business. Reprogram yourself so that mistakes are no longer set backs but are teaching moments
  • Leo's Segment Playback
    (just click on Leo's Segment Playback to hear Leo's archived program!)
  • Download Leo's Segment
    (Right-click "Download Leo's Segment" and then click "Save Target as...")
Lauren Milligan
  • Lauren is back from vacation and talks about how job seekers can actively and effectively use social networking to build connections and tap into that hidden job market, step-by-step:
  • 1) Have a good resume.
  • 2) Build your profile on LinkedIn (email lauren@resumayday.com for a free paper on creating your LinkedIn profile).
  • 3) Make it known that you are in the market, including your target companies.
  • 4) Every few days, blast a relevant resume accomplishment to your network.
  • 5) Re-introduce your career goals, to stay top-of-mind within your network.
  • 6) Be personable in your posts. Remember, this is SOCIAL networking!
  • 7) Follow your target companies on Facebook and Twitter.
  • 8) Conduct keyword searches on your social networking sites that are pertinent to your search, in order to find other opportunities that you might have missed.

Jeff Bishop

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Sunday, January 17, 2010

01/12/10 - Affiliate - Lynn Torre - Financial Transitions - The WISDOM Process for Financial Freedom

Hosts: Leo Wisniewski, Lauren Milligan and Jeff Bishop

Guests:

Lynn Torre of Financial Transitions

Leo Wisniewski

  • Leo talks about "2010 Budgets - Building Your Annual Plan Painlessly!"
  • Build your budget and plan - what are the categories you want for your income and expenses?
  • Take a look at the previous year. Gather the expenses and actuals of last year. If it is your first year, take a look at trusted sources
  • Focus your time and effort on the where you gain more profit
  • Put your budget in a system that would be an easy reference
  • Track the actuals in Quickbooks. It make data entering easy
  • Put time time in your budget to compare your actuals to your budget
  • Leo's Segment Playback
    (just click on Leo's Segment Playback to hear Leo's archived program!)
  • Download Leo's Segment
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Lauren Milligan

Jeff Bishop

  • Jeff continues his discussion about SOCIAL MEDIA, reviewing Pillar #2 "Optimizing Brand Assets" and beginning discussion about Pillar #3 "Content as Lead Generation"
  • Jeff's Segment Playback
    (just click on Jeff's Segment Playback to hear Jeff's archived program!)
  • Download Jeff's Segment
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Friday, January 8, 2010

01/05/10 - Affiliate - Natalie E. Cornell - Cornell Health and Nutrition

Hosts: Leo Wisniewski, Lauren Milligan and Jeff Bishop

Guests:

Natalie E. Cornell of Cornell Health and Nutrition

Leo Wisniewski

  • Talks about the topic "Getting 2010 Started Right"
  • Spend time doing 2010 planning - where are you at, what did you do well, what do you want to change, and where do you want to go?
  • Try to spend time away from any distraction preferably away from home
  • Use this opportunity to refine your systems to better leverage your time
  • You do not need to concentrate on just planning your business, you can use this time to plan your personal and life goals
  • Leo's Segment Playback
    (just click on Leo's Segment Playback to hear Leo's archived program!)
  • Download Leo's Segment
    (Right-click "Download Leo's Segment" and then click "Save Target as...")
Lauren Milligan

Jeff Bishop

  • Jeff continues his discussion of SOCIAL MEDIA, discussing Pillar #2: OPTIMIZING BRAND ASSETS and Pillar #3: CONTENT AS LEAD GENERATION
  • Jeff's Segment Playback
    (just click on Jeff's Segment Playback to hear Jeff's archived program!)
  • Download Jeff's Segment
    (Right-click "Download Jeff's Segment" and then click "Save Target as...")
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Saturday, January 2, 2010

12/29/09 - Encore Presentation – Jeff Bishop's First LTD Show

Hosts: Leo Wisniewski, Lauren Milligan and Jeff Bishop

Leo Wisniewski

  • Leo discusses how this market is just as good as any other to look at business ownership.
  • Leo's Segment Playback
    (just click on Leo's Segment Playback to hear Leo's archived program!)
  • Download Leo's Segment
    (Right-click "Download Leo's Segment" and then click "Save Target as...")
Lauren Milligan
  • Lauren sounds futuristic because of a bad connection, and tackles some mailbag questions (Objective vs. Summary, Identifying Your Expertise Above Other Candidates)
  • Lauren's Segment Playback
    (just click on Lauren's Segment Playback to hear Lauren's archived program!)
  • Download Lauren's Segment
    (Right-click "Download Lauren's Segment" and then click "Save Target as...")

Jeff Bishop

  • Jeff joins us as the third official host and gives us an introduction to Duct Tape Marketing. He also provides a quick tutorial on the 4 P's of Marketing. What are they? Tune in to find out!
  • Jeff's Segment Playback
    (just click on Jeff's Segment Playback to hear Jeff's archived program!)
  • Download Jeff's Segment
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